Who We Are

Arkansans for Improving Maternal Health (AIM) is a non-profit organization that strives to raise public awareness, cultivate champions for change, and spur action around the issue of maternal health in Arkansas. We advocate for policies to address existing gaps in maternal health care – before, during, and after pregnancy – and create an environment where every mother and baby have the opportunity to thrive. We believe that strengthening maternal health care in Arkansas will have long-term benefits for families, communities, and the economy in our great state.

Executive Director

Ashley Bearden Campbell

Ashley Bearden Campbell serves as the executive director of Arkansans for Improving Maternal Health. For nearly 15 years, Ashley has provided strategic counsel and executed advocacy campaigns to support a wide range of clients at the local and state levels. Her extensive experience in media relations, digital media, crisis communications, coalition building, and issue campaign management is key to crafting well-rounded communications strategies that resonate with media, policymakers, and consumers. Ashley also serves as a political consultant, providing counsel, digital media management, and strategic communications for candidates at the local, state, and federal levels. She is best known for her relationship-driven approach and commitment to excellence. Beyond her professional endeavors, Ashley is passionate about serving her community. She spends much of her free time volunteering and has served on numerous non-profit boards, including the Downtown Little Rock Partnership, Race for the Cure, and 3 Miles of Men. She has also volunteered for Heifer International. Ashley graduated from the University of Arkansas at Little Rock with a B.A. in Communication and Writing. She resides in Little Rock with her husband, Alex, and their daughter, Aubrey.

Contact: Ashley@aimforarkansas.org